Public Health & Policy Alignment

Global Reality

144+ countries have mandated less 2% trans-fat limits

Aggressive enforcement begins 2025–2026

Non-compliance = fines, closures, reformulation

India Context

124M+ Indians already affected by NCDs

Youth obesity accelerating

Government pushing Eat Right India

Enjoi is not reacting to policy.
Enjoi is built for it.

Why Regulation Matters Now

WHO has prioritized global trans-fat elimination and tracks the adoption of best-practice policies. As of the 2023 WHO progress report, a growing set of countries have implemented effective policies to reduce industrial trans fats, directly saving lives by reducing cardiovascular disease risk. World Health Organization

Key WHO findings

Best-practice TFA policies protect billions and can prevent hundreds of thousands of deaths worldwide annually. (WHO milestone report.) World Health Organization

India: current status

FSSAI (Food Safety & Standards Authority of India) issued limits on industrial trans fats and set timelines for reducing TFA content in food and oils to 2% (regulatory timeline communicated in 2020–2021). This forms the primary compliance backdrop for every food maker in India. FSSAI

India’s public-health burden from NCDs is accelerating (recent government publications and national guidance indicate that NCDs now account for a very large share of national mortality — current public reporting places NCD contribution to deaths in the 60%+ range in recent years). The government has expanded NP-NCD programs and linked food strategies to national health outcomes. Ministry of Health and Family Welfare+1

The Enforcement Risk & Cost of Inaction

01

As governments move from policy to enforcement, kitchens that do not adapt face audits, forced reformulation costs, fines and reputational risk. Examples from the region (NAFDAC Nigeria) show regulators giving defined compliance windows and enforcement timelines.

02

For India, the combination of rising NCD prevalence, increased public scrutiny, and FSSAI policy means proactive ingredient change is not just good practice — it is a risk mitigation strategy.

Trust & Alignment

Aligned With the Future of Food Our work aligns naturally with:

  • Global trans-fat reduction mandates
  • Preventive health frameworks.
  • Clean-label expectations
  • Sustainable sourcing priorities

Not because we follow policy — but because good science eventually becomes policy.

How EnjoiFood aligns with regulation

  • Low PUFA and high MUFA profile minimizes trans-fat formation risk.
  • Oil stability reduces total polar compounds and helps kitchens meet TPC-based safety thresholds.
  • Monk fruit allows sugar reduction without substitutional labeling risks.

Impact

  • Supports Eat Right & NCD reduction goals
  • Requires 1/5th the land vs conventional oils
  • Cuts water use, logistics & emissions
  • Turns ESG from storytelling into measurable action

Health, sustainability, and profitability finally align.

Investors & Institutional Buyers

Investment thesis

EnjoiFood is an ingredient infrastructure company positioned at an inflection point where:

  • Regulators are tightening food safety and trans-fat enforcement
  • Commercial value chains want predictable ingredient performance
  • Consumer and institutional demand for preventative nutrition grows

We provide:

  • Proprietary high-oleic oil supply
  • Scalable manufacturing and traceable supply chains
  • Technical services (testing, TPC program design, fryer ops) that lock in outcomes for customers

Revenue model: wholesale ingredient sales, commercial pilot programs, technical service packages and long-term supply contracts with manufacturers and QSRs.

Why invest now (facts & opportunity)

  • Regulatory tailwinds create a structural market for compliant, high-stability oils and validated sweeteners.
  • Operational savings for high-use kitchens create compelling ROI that facilitates rapid adoption at scale.

Institutional procurement

  • Contracted oil and sweetener supply at scale — weekly/monthly delivery programs
  • Technical onboarding and TPC monitoring service
  • Long-term partnerships with defined SLAs (shelf life, oxidative stability at delivery)

No white-labeling — we supply under the EnjoiFood brand or under clearly scoped commercial supply agreements that protect product integrity and traceability.

Glossary

Provide expanded definitions and links to external authority pages (WHO, FSSAI) for terms such as: MUFA, PUFA, TPC, AOM, Rancimat test, mogrosides, glycaemic index vs glycaemic load, trans fatty acids, oxidative rancidity, live trial, TPC threshold values. (Designer: accordion style for UX.)